An identity system for the Victorian College of the Arts (VCA). The identity needed to frame the artistic culture of the faculty and allow the personalities of the four sub schools - arts, performing arts, music and film and television - to shine through.
VCA was symbolised by a pyramid where four platforms, representing the four schools, converge to create a whole. Often chaotic, the identity reflects the ground up, energetic and creative ethos of the VCA. A collaboration with Axel Peemoeller.